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Developing Brand Personality on Social Media
01 Introduction
01 Introduction by Tom de Grunwald (1:18)
01 What do we mean by Brand Personality (1:43)
Course Slides
Course Workbook
Access to our Facebook Group
02 Elements of Brand Personality
02 Elements of Brand Personality (7:18)
03 Social Media risks and retorts
03 Social Media risks and retorts (4:49)
04 Alternatives to humour
04 Alternatives to humour (2:52)
05 Battles and Digital Developments
05 Battles and digital developments (9:51)
06 Transmedia
06 Transmedia (5:53)
07 Mapping Transmedia
07 Mapping Transmedia (8:07)
01 What do we mean by Brand Personality
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