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Social Media Strategy in a Day
01 Introduction
Welcome from Tiffany St James (1:11)
Welcome to Social Media Strategy in a Day (0:51)
Who this course is for (0:44)
Benefits of the course (0:42)
02 Your Support System
Your support system (0:46)
Course slides
Course workbook
Access to our Facebook Group
03 Social Media Strategy Framework
Module outcomes (0:41)
The Prep - Environmental Analysis (3:59)
Social Media Strategy Framework (2:50)
04 How To Set Objectives That Deliver
How to set objectives that deliver (20:51)
05 All About Audiences
Audience and Insight (15:06)
06 Strategy
Strategy and Creative Mechanism (14:33)
07 Implementation Planning
Implementation Planning (14:46)
Activity and Content Planning (14:26)
Implementation Planning Templates
Social Media Calendar
08 Scoring and Measurement
Scoring and Evaluation (13:11)
Results-driven measurement (2:25)
Key Metrics (11:39)
Welcome from Tiffany St James
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