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Developing Brand Personality on Social Media

Creative ideas and best practice on developing your social media brand personality

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Writing social media strategy and coaching business, some of the questions I get asked all the time are:

  • How can my business really stand out in social media?
  • How on earth do I create a unique tone of voice?
  • How can my brand personality really come alive on social media?

So, we’ve put this course together to help inform you on what makes a brand personality shine on social media and what can you do, today, that will enable your brand to stand out.

I’ve been working in the sharp end of TV companies and for the last few years been consulting on Sherlock, Downton Abbey and Channel4 shorts to help with social media cut through – grabbing attention and increasing engagement.

We want to share all those practices with you.

You could be a social media manager working in a brand, a campaign manager in a business or an agency or be running your own business.

This, at-you-own pace course, is designed for you to learn and complete your own brand personality creative ideas workbook and create your personal map of how you can tell the story of different brand elements on different social media platforms.

You'll also be invited into the private Facebook Group to ask anything about the course when you enrol.

We’ll look at:

  • What does brand personality mean?
  • The elements of brand personality and how to build them.
  • Great examples on brand personality from many different angles
  • What it means for you.
  • What the Digital developments are that enable you to show off brand personality.
  • Transmedia – how does brand personality fit together across social media platforms
  • How you can you create your own Brand Personality map.

More than anything it will give you the ideas and examples of how award-winning personality works in digital and social media spaces, as well as the process to create your own brand personality map across social media channels.

We give you the videos, slides, workbook and open access to our private Facebook Group to ask us anything about the course.

Defining your brand personality will help you stand out to your customers, be remembered and build loyalty.

Sign up today.


I’ll see you in the Facebook Group when you do.


Course Curriculum


  02 Elements of Brand Personality
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  03 Social Media risks and retorts
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  04 Alternatives to humour
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  05 Battles and Digital Developments
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  06 Transmedia
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  07 Mapping Transmedia
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Your Instructor


Tom de Grunwald
Tom de Grunwald

Hi, I’m Tom

I’m an award-winning senior digital producer and technologist.

As Head of Social Media at The Project Factory, I devised Downton Abbey's social media strategy, executed editorial analytics for Made in Chelsea that formed the basis of a short form series on All 4, and looked after the marketing of the number 1 app, Sherlock The Network.

Whilst at Channel 4 I produced an award-winning short-form series with the disability charity Scope (What Not To Do) and HUK (Helluva Tour), before leaving to become Director of Media at a social media analytics company, where I worked with rights holders, broadcasters and producers to understand the social media conversation and integrate it into their programming in bold, innovative ways, providing editorial social media analytics to clients including Heads Together, Twitter, and Premier League Productions.

In my spare time I care about civic technology and I’ve co-founded Swap My Vote and Forward Democracy, as an incubator for interventions in civic technology and thinking.

I’m a Director of the UK's Open Rights Group, which works to defend digital freedoms, and an organiser of Tech for UK.

I run my own consultancy, Microclimate, and provide live and online training with Transmute and to my own clients including BBC Academy, Viacom and various public bodies and continue to consult on digital strategy to the broadcast industry.


Frequently Asked Questions


When does the course start and finish?
It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
After enrolling, you have unlimited access to this course for as long as you like - across you devices.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us and let us know why it did not work for you. If you've completed the course and the workbook and asked us questions in the Facebook group for clarity and still feel that you've got not been able to contribute ideas to your social media presences for brand personality, we will give you a full refund, within 30 days of purchase, though we'll be very sad to see you go.
Where can I access the private Facebook Group?
You will be emailed the details upon enrolment to access the private Facebook Group.
Do you charge Vat, I'm UK-based?
No, we do not charge VAT on this course, this is the full price.
Do you charge VATMOSS, I'm in the EU?
No, we are exempt from VATMOSS.
Do I have to complete the course in order?
It's advised, but you get the content all in one go.

Here's what the people I work with have said about me before:



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