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Social Media Strategy in a Day

Design your social media strategy start to finish in a day.

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Find out what this course contains...


Are you fed up of not knowing what activities work best on which social media platform?
Are you fed up of not having a clear process to write a social media strategy that works?
Are you fed up of not understanding which social media measures to use to prove effectiveness?

Take the day off!

Take the day off and design your social media strategy in a day.

This course is designed for anyone wanting to write a solid social media strategy.

You could be a social media manager working in a brand, a campaign manager in a business or an agency or be running your own business.

This, at-you-own pace course, is designed for you to learn and complete your own strategy workbook.

You'll also be invited into the private Facebook Group to ask anything about the course upon enrollment.

The course includes:

  • How to set measurable objectives
  • How to speak directly to your audiences
  • How to define your business or campaign strategy
  • How to develop a clear implementation plan
  • How to measure social media effectively

We give you the videos, slides, workbook and open access to our private Facebook Group to ask us anything about the course.

Come in and join us....




Course Curriculum


  04 How To Set Objectives That Deliver
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  05 All About Audiences
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  06 Strategy
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Your Instructor


Tiffany St James
Tiffany St James

Hello, I'm Tiffany St James

I'm a digital and social media strategist and consultancy founder.

For 15 years I've helped global brands and governments embed better digital capability through workforce digital skills mapping, smart digital strategy, training and building digital academies on and offline through my consultancies.

I'm the former Head of Public Participation (Social Media) for the UK Government - the strategic lead in Cabinet Office across 22 central government departments for Social Media and ran many government digital transformation programmes for a decade from no email to open data. Most notably as the first Comms Director of Directgov, the precursor to GOV.UK, helping get UK government services in one brand online for the first time.

After 12 years of running my own digital management consultancy, advising government and large business on digital and social media implementation, I founded my consultancy Transmute five years ago to help embed corporate digital capability at scale.

I am fortunate enough to deliver some fantastic projects in great organisations: Abu Dhabi Government, Cabinet Office, Google, National Trust, UK Parliament, Prudential, TalkTalk, The Telegraph, Viacom International Media Networks and Westminster City Council.

I'm really delighted to have been identified as one of the inaugural Tech City100, and Top 100 UK influencers of Digital Marketing in the UK, by The Drum, Business Magazine of the Year and for the last few years as one of the top women trailblazers in tech. I've been a TED Speaker since 2012, you know, before it was even mainstream ;)

I leap out of bed to help Britain become a better digital powerhouse. I currently do this by:

  • Nurturing consultants through my free Facebook Group, Consultancy Club
  • Embedding better digital capability in large businesses and governments through my consultancy Transmute
  • Helping the employability of graduates in digital industry as as Group Chair of Universities for BIMA

Join in the banter with me on Twitter: @tiffanystjames and conversation on digital skills @wetransmute.

Check out what I get up to helping businesses in digital skills on my Facebook Page TheTiffanyStJames

Connect with me on LinkedIn I'm TiffanyStJames there too.

Do say Hello....


Frequently Asked Questions


When does the course start and finish?
The course can start whenever you like. We're encouraging people to take the day off and nail their strategy in the course of a day. It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
After enrolling, you have unlimited access to this course for as long as you like - across you devices.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us and let us know why it did not work for you. If you've completed the course and the workbook and asked us questions in the Facebook group for clarity and still feel that you've got not been able to nail your social media strategy, we will give you a full refund within 30 days of purchase, though we'll be very sad to see you go.
Where can I access the private Facebook Group?
You will be emailed the details upon enrolment to access the private Facebook Group.
Do you charge Vat, I'm UK-based?
No we do not charge VAT on this course, this is the full price.
Do you charge VATMOSS, I'm in the EU?
No we are exempt from VATMOSS.
Do I have to complete the course in order?
It's advised, but you get the content all in one go.

Here's what some kind people have said about parts of the course I have delivered live.


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